Saturday, May 4, 2013

Local Shopping Is Becoming More Mobile and Social

This StreetFight article provides some interesting food for thought on where local search and SoLoMo commerce is going. Facebook has the potential to dominate this turf by doing what no other provider can do and integrating the social layer with local search.

One thing in the discussion that got my attention was the topic about inaccurate local venues as they relate to FB brand pages. This is a problem for large chains with many venues. In reality, a lot of large chains don't even claim their FB community Places. We solve this at OfferDrop by linking community and non-community FB Places to their FB brand pages. This way when a corporate FB Brand Page publishes an Offer or Post, we link it to the local FB place whether or not that Place is claimed by the corporate chain or not. This way when you search for FB Offers and Posts locally, in OfferDrop, you can see them linked to the offers that come from the Brand Page. This benefits shoppers and merchants.

OfferDrop is currently available for the iPhone, Android and web. Visit our website to download the OfferDrop mobile app and get started discovering all the great Facebook Offers around you. Also stay tuned for our Merchant Offers Platform coming soon that will allow local merchants to reach and communicate more effectively with their Facebook shoppers.

Thursday, May 2, 2013

OfferDrop: Local Facebook Commerce for Merchants

We are pleased to announce the latest release of our OfferDrop Facebook Commerce platform which includes updates to our consumer mobile apps and merchant tools. This release, includes an improved OfferDrop Shopping Wall that visually aggregates your Facebook shopping activity, so you never miss a thing your friends are finding and sharing from local merchants. This release also includes a beta launch of our new merchant tool that allows business owners and Facebook Page admins to manage and organize their local Facebook Offers and compaigns from one easy to use interface.

OfferDrop allows shoppers to search for local Facebook Offers from local merchants and manage saved and claimed Offers from one convenient mobile app. With this latest release of OfferDrop, we have enabled tighter integration with Facebook so you can see all the offers your friends are sharing on Facebook. No more hunting through your email inbox for claimed offers or scanning through your Facebook news feed to see what offers your friends and local merchants are sharing.

The OfferDrop Shopping Wall is a fun and powerful Pinterest like visual aggregation feed within OfferDrop. It allows you to visually see all the offers your friends are sharing and liking from all the merchants around you. No more scanning through your liked Facebook merchant pages to find new offers or waiting for offers to pop-up in your Facebook news feed. Now everything is organized for you on the OfferDrop Shopping Wall and available on your mobile phone. That is not mention all the other great OfferDrop Facebook features such as following your favorite shoppers, favorite local merchants, push notifications from merchants and friends you follow so that you are always on top of the lastest deals around you. And if you are an iPhone user, then you also get to manage all your offers using Apple Passbook as an added benefit.

For local merchants this release allows you to create and manage Facebook Offers for all your Facebook Pages from one easy to use tool. Create new Facebook Offers and promote them all from one interface. Attached QR codes to your offers to track and manage redemption programs and enable Apple Passbook support for your iPhone customers. Future releases will include more analytics and redemption/rewards managment features.

More About OfferDrop:

OfferDrop turbo charges Facebook Offers by making more local and connects shoppers with local merchants. Try it now and discover all the great Facebook Offers and merchants around you today. Never miss a nearby offer and stay connected with your friends to find all the popular Facebook Offers and merchants.

Local merchants, small and large, can benefit from OfferDrop, by reaching and communicating with their local customers using OfferDrop's geo-location powered social apps and tools. OfferDrop allows merchants to advertise to local shoppers using Facebook while reaching local customers on mobile devices. Merchants can create local social buzz to increase foot traffic and improve local brand awareness. OfferDrop includes tools to make it easier for merchants to create, manage and track their Facebook Offers. Reach more local customers using tools such as Apple Passbook and track redeemed offers using OfferDrop's Facebook merchant tools.

OfferDrop is currently available for the iPhone, Android and desktop/web. Visit our website to download the OfferDrop mobile app and get started discovering all the great Facebook Offers around you from local merchants. Merchants can also get started using OfferDrop's merchant tools to tap into the full potential of Facebbok social commerce to reach and communicate more effectively with their Facebook shoppers.

OfferDrop Team