Thursday, April 10, 2014

OfferDrop Merchant App Release 1.3

OfferDrop is happy to announce the release of OfferDrop Merchant App for the iPad. This latest release delivers some exciting features to local merchants be allowing merchants and developers the ability to manage and add their own Estimote beacons as well as support for other iBeacon compatible manufacturers. This release also includes advanced spam control and optimized mobile offer deliver features so that merchants can reach mobile shoppers and keep them engaged with well timed and optimized in-store notifications.

OfferDrop is a new kind of digital marketing and customer contact platform designed to work out of the box and can be used directly by local merchants (low cost and easy to get started fast) and is ideal for digital marketing agencies as well that need more sophisticated tools and customization (white labeled mobile consumer apps).

To make this happen OfferDrop uses all the usual technologies such as mobile, Push Notifications and cloud based CMS technology, but OfferDrop also incorporate iBeacan and peer-to-peer communication for the local experience and engagement. And OfferDrop has a number of advanced technology capabilities that help govern, in an efficient and optimized manner, both the in-store and out-of-store mobile customer experience.

OfferDrop is not another push notification campaign management solution, instead OfferDrop has built a mobile first platform that allows merchants to engage with local shoppers while visitors are in the store and out of the store, and with a focus on in-store communication and customer retention. OfferDrop lowers the barrier of entry for merchants and digital marketing agencies and delivers a solution where the smartphone shopper/visitor is in control of their mobile contextual experience.

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